Will Villa

Will Villa is a Colombian-German producer, DJ and live artist operating at the intersection of Latin cultural heritage and contemporary global club sound.

Rather than working within genres, his music translates across them — blending dembow-driven rhythms, electronic production and melodic songwriting into a distinct, performance-focused identity.

His artistic path began early between Colombia and Europe, performing within Medellín’s HipHop and Afro-Latin scene before bringing that experience into international contexts.

His debut release — created in collaboration with Totó la Momposina and developed alongside multiplatinum producer Ken Lewis (Alicia Keys, Eminem, Bruno Mars) — connected traditional Colombian music with modern production, reaching radio from Seattle to Tokyo without conventional campaign support.

His work as a cultural connector began early. In 2008, he initiated his first label venture, Nutibara Records, and brought Colombian artists to Germany as support acts on tour with Culcha Candela — appearing both on stage as DJ and host, and behind the scenes as a bridge between both worlds. The tour spanned dozens of large-scale shows and marked the beginning of his long-term focus on connecting musical worlds.

Before stepping fully into the spotlight as an artist, Will spent over a decade at the highest level of live production — as sound engineer and tour manager for Totó la Momposina across Europe and North Africa, and in touring environments connected to Calle 13. As a DiGiCo console operator and programmer for AIDA Cruises, he delivered large-scale productions across more than 40 countries.

He later spent extended periods in New York City, working within studio environments alongside Ken Lewis while independently navigating the city’s creative economy. This period shaped his understanding of global production standards, digital systems and the realities of building sustainable creative work from the ground up — an experience that would directly inform his later ventures.

Today, he brings all these layers together in a hybrid DJ/live format designed as a complete show — combining original material, reinterpreted global records and live vocals into a dynamic, emotionally driven performance built for international audiences.

His work is not based on playing familiar tracks, but on reshaping them — creating new versions that bridge cultures, generations and scenes while maintaining strong dancefloor impact.

Beyond the stage, Will approaches each show as part of a larger system — contributing to audience growth and event momentum through targeted promotion and strategic collaboration.

As Founder and CTO of SQRZ, a platform for booking and promotion, he operates at the intersection of music, technology and distribution — understanding not only how to create shows, but how to build the infrastructure around them. The platform reflects a broader perspective shaped by years of independent work across continents — connecting not only artists, but freelancers and creative professionals within a shared ecosystem.

Available for international bookings

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